Work · 2026
Reach CRM
outreach that runs itself
2026 · automation / AI
What you see
A diagram of the Reach CRM flow, not a screenshot: contact sources on the left, then outreach over email, Instagram and WhatsApp, AI qualification of the replies, CRM statuses and follow-ups, and a booked call at the end.
Reach CRM is a tool we built for ourselves: the studio uses it to find clients. We configure the same flow for clients who want the first contact, the follow-ups and the call booking to happen without manual work. The picture is a diagram of the flow, not a screenshot.
The brief
The studio needed outreach that does not depend on whether someone had time that day. Contacts come from several sources, the first message should go out on the channel the person actually uses, replies need reading and sorting, and anyone who shows interest should get a follow-up and a proposed time without waiting. Until then all of it was manual, in spreadsheets and inboxes.
What we built
A flow on n8n and Claude around one CRM. Contact sources fill the list; outreach goes over email, Instagram and WhatsApp, with messages adapted to the channel and the company; AI reads and qualifies every reply (interested, not now, not for us); the CRM tracks the status and sends follow-ups on an agreed rhythm; interested people get a booking link and the call lands in the calendar. A person steps in only on the call.
What it did
The tool is internal and the studio uses it every day; that is the only claim we make here, with no reply-rate figures. We configure the same flow for clients in their tools, with their channels and their tone, as a service from the automation branch. If outreach is the job that always sits on your list and never gets done, this is the flow that takes it off the list.
Write to us.