Work · 2026
Vulkanizer Grbić
a site with a 3D tyre
2026 · web / 3D
What you see
A capture of the Vulkanizer Grbić home page: a 3D tyre in smoke across the whole screen, the shop's name and a call to book.
Vulkanizer Grbić fits and balances tyres and does wheel alignment in Novi Sad. The site had one job: let someone with a flat tyre find the number, the address and the opening hours in ten seconds, and make the shop look more serious than every other one on the same street.
The brief
A local shop with services people search for on Google the moment they need them: tyre fitting, wheel alignment, balancing. The site had to load fast on a phone in a car park, keep the phone number within thumb's reach, and set the shop apart from competitors who mostly have a Facebook page and nothing else. No stock tyre photos from the internet.
What we built
A Next.js site with a 3D tyre in smoke as the hero scene: the tyre model was built in the studio, lit and rendered for the web, and turns as the page enters. Below it, everything a customer looks for: services with prices, opening hours, the address on a map, a call and a booking one tap away. The service pages are written for search, so the shop has a chance to show up for queries like tyre shop Novi Sad without paid ads.
What it did
The site is live and you can open it yourself. Call and booking numbers belong to the shop and are not published here. What we show is the site itself: a hero people remember, a path to the phone number shorter than three seconds, and pages Google can read. For the studio it is an example of 3D from the motion team landing on a site built by the web team, with nothing handed between two vendors.
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